NRMA – Driving School
A rebranding exercise for NRMA. The clean white minimalist look gives and air of confidence, the 3D car render ensures the car is always clean and perfect from any angle despite limited budget and creating an icon for all 44 Safer Driver School curriculum chapters we showed how comprehensive the course was on comparison to others. The language and headlines were designed to be in drivers own words rather than the formal voice of an instructor.
We created ‘Drivertown’ – a fictious 3D world where any driving scenario could be created easily and at low cost simply by selecting the relevant hazards and driving conditions. This upfront planning meant it would be easy to create new executions and with a view to one day being an online driving simulation game.
