Toohey’s New – Nag

• Client:
  Lion Nathan

There was more  than a little scepticism that ‘a nag’ would be the optimum prize for Toohey’s New sponsorship promotions and that surely winning a ticket to the event would be more successful? Not so, the promotion saw the highest trade take-up of any promotion to date and we also achieved the benchmark of any great promotion – people were stealing the (3D stable) POS.