Peoplecare

• Client:
  Peoplecare

The folks at Peoplecare really are a lovely bunch but how do we get that across to consumers when what we’re offering is health insurance? After some brand development work by Principals we took over the task of getting into market at a low cost against some big players. Showing we really do care about your health we offered a free first aid kit and 96pp first aid handbook for anyone showing an interest. We also took a small fleet of Nissan Cube’s out like mini ambulances offering first aid courses.