Climate Change – Plan e

• Client:
  Federal Government

Pitch work. The ever controversial climate change and carbon tax discussion. The challenge was to create a brand and tone of voice for all the initiatives surrounding the topic and how it would effect Australians.

The creative campaign to introduce Plan E in a dramatic, memorable way uses giant ‘E-words’, computer generated in spectacular style, to combine education/message comprehension with a sense of optimism. The words represent our clean energy future. An ethnically balanced mix of presenters, who represent our target segments, will ‘voice’ the messages in a clear and credible way. The campaign was designed with a sense of inclusion and ownership that Plan E is for everyone.