Nescafé – Collection
The best instant coffee money can buy needed to shatter the myth that freeze dried coffee isn’t ‘real coffee’. Provenience and methodology were groundwork to tell the story of the lengths Nescafé go to bring you the very best in to romance the bean. An online and TV campaign invited consumers to receive a beautiful cigar tin sample pack by post. The project also resulted in new packaging design though not for this round of comms.