Deal with Itch – don’t leave it, it’ll get worse. Most people think they can wash away a fungal infection (you can’t by the way) but it needs something powerful. Finding a balance somewhere between gross out skin shots and a delicate moisturiser was the challenge. The model for the shoot did well to wear those sandpaper boxers – No babies were harmed during the making of these ads.
The core 3 executions, sandpaper background and pack shot were also designed in layered kit form to translate into many formats of POS and web.
We also investigated new logo and packaging options for brand.