Maggi – Noodolbot
A 4 year campaign for Maggi 2 minute noodles. A big team our together an impressive site even for todays standards never mind 2002. Here’s the outline lifted from the award entry:
From its conception to late 2002 the ongoing Noodolbot program for MAGGI 2 minute noodles has been a triumph of creative thinking and technical excellence. The agency and it’s web partner have created a licensed property from scratch that has kept over registered kids amused for the past 2 ½ years Noodolbot.com is one of the most creative and technically advanced website in Australia / NZ and currently contains;
Over 170 body parts which can be virtually assembled, viewed 3D, coloured and named to produce an almost infinite number of unique combinations
A virtual trade area where kids can buy and sell power ups and other ‘goodies’ using ‘noodolbucks’ which are gained buy typing in codes from special packs.
5 mullti-stage and challenging platform games including multi player + 2 lower level simpler ‘arcade’ games for different abilities of user.
This brief synopsis doesn’t begin to explain the 24 individual areas of the site which generally holds an 8-12 year olds attention for over 25 minutes at a time.
What started with unique codes on 104 million packs and has been visible on TV, web banners, partner sites, account exclusives, desktop buddy’s, e-mail blasts, activity press and even a 6 part comic strip has only just stopped short of having a film made of it (though ‘Fox Animation’ Robots comes very close – and did in fact approach us to partner their launch this year).
