Floss’em Wash’em Brush’em

Retail category innovation strategy and creative activation – didn’t make it to store, but here was the proposal:

We believe we should get our teeth into: Educating Australians to properly look after their teeth.

Few little daily habits add up to a bigger or better benefit to our health. But right now only a minority of us know the three little things we need to do. The government doesn’t advertise them. Dentists should, but they don’t. So we will. What ‘Slip, Slop, Slap’ and ‘Eat Well, Play Well, Live Well’ has done for our nation’s skin and physical health, GSK & Coles can, in unison, do for our teeth.

Floss ‘Em. Wash ‘Em. Brush ‘Em. We’ll make it fun. We’ll make it memorable. We’ll make it work. We owe it to Australia and the future of its big friendly smile.

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